Cities Have a Lot to Sell

How cities can use one of today's most powerful consumer marketing appeals, p. 55

Why even big cities must think small, p. 52

Why cities are greener places than suburbs, p. 65

Hoe cities are making something out of their "weeds," p. 24

A Cadillac" in Marketing

 Called “a Cadillac in marketing expertise,” John L. Gann, Jr. (citykid@uwalumni.com), President of Gann Associates, consults, trains, and writes on marketing places. He has authored several manuals on the subject.

John has been published on business areas in The Wall Street Journal, CarlsonReport, Downtown Idea Exchange,Chicago Tribune. He has made conference presentations to retail trade associations and state municipal leagues.

 Why cities are greener places than suburbs, p. 65

How cities are making something out of their "weeds," p. 24

Why marketing cities can pay off in dollars and cents better than marketing their homes, p. 14

6 examples of ads that sell city advantages, pp. 38, 46, 49, 57, 62, 67

The flawed spinach-versus-ice-cream remedy, p. 10

Why cities as a category must be sold, p. 29

Can cities "buy" residents? p. 43

Could older cities create the next Walmart-style retail success? p. 28

Could older cities be a Warren Buffett-type investment? p. 39

Unlike Anything Else

This manual is not another dry, wordy academic read. It is unlike anything you've ever read about cities.

Even more than John's remedy for Detroit in Marketing Big...by Thinking Small, this is a must-read for the leaders today's older cities need.


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