| John L. Gann, Jr., "Marketing and Medical Research May Support Close-Knit Communities," Planning & Zoning News, Jan., 2003, 22.
An intimate scale in our environment makes people feel important. Research found walkable neighborhoods boost their health. John L. Gann, Jr., "The Sound of MUSIC: Orchestrating Growth Without Sprawl," Planning & Zoning News, (Planning & Zoning Center) March, 2004, p. 5. Urban multi-use space allows land-conserving growth. John L. Gann, Jr., "VW Advertisers Showed How to Sell the Unsellable," Syracuse (NY) Post-Standard, May 27, 2014, p. A11. The Volkswagen Beetle, with everything going against it, became the all-time best-selling car. What VW did can help market older cities. John L. Gann, Jr., Marketing Big...by Thinking Small. Glen Ellyn, IL: CarpeHoram, 2014. Selling the "unsellable," they made a "not worth a damn" product into an all-time best-seller. How they did it and how that can be adapted by older cities and smaller businesses and organizations facing the toughest marketing problems |
John L. Gann, Jr., "Can Urban Locations
Still Sell to Business?" Illinois Municipal Review, August, 2014, p. 19.
Though Illinois cities have been eclipsed by cities in the south and west, there are five reasons they could come back if they marketed themselves better. John L. Gann, Jr., "Can We Sell Ohio's Cities?" Cities & Villages, May/June, 2014, p. 15. Ohio cities face the same challenges faced by Volkswagen in trying to sell its unappealing Beetle in this country. Four things they did suggest ideas for bringing back these cities. John L. Gann, Jr., "What the Detroit Bankruptcy Means for Our Communities," Cities & Villages, September/October, 2013, p. 11. Detroit went into bankruptcy because it didn't sell. But older cities like it can be reinvented with marketing, something Lee Iacocca did in the Motor City's greatest industry. John L. Gann, Jr., "Could the Next Wal-Mart Come to Life in an Urban Area?" Milwaukee Journal Sentinel," October 4, 2015, p. 1J. Walmart succeeded by serving underserved rural markets. There may be similar opportunity in urban neighborhoods. |