| John L. Gann, Jr., "Beyond Smokestack Chasing: Economic Development for Every
Ohio Municipality," Cities & Villages (Ohio Municipal League), May-June, 2007, p. 19.
Communities can find as many as 420 new economic opportunities other places overlook by using O-R-L and PV2 to guide their thinking and action programs. John L. Gann, Jr., "7 Ways to Market Your Community to Tourists," New Jersey Municipalities, (New Jersey Association of Municipalities), May, 1998, p. 6. Most tourist promotions look alike and miss opportunities to pull in sales, jobs, and tax revenues. Gann discusses with examples why it pays to market communities and not just attractions. He reviews how special interest tourism can help even the smallest towns compete, weaknesses of the big tourist towns other communities can exploit, and how it can even help to have a sense of humor. John L. Gann, Jr., "Growing Jobs and Tax Revenues With Community Marketing," Municipal Bulletin, (New York State Conference of Mayors), Summer, 2013, p. 13. Why communities often don't market themselves and seven things they can accomplish when they do. |
John L. Gann, Jr., "Selling Upstate," Syracuse (NY) Post-Standard, June 24, 2007, p. E1.
Economic and population decline in Upstate New York mean "The Other New York" has failed to sell itself. And the best place to start selling the region is Downstate. John L. Gann Jr., "Why Does Growth We Want So Often Go Somewhere Else?" Illinois Municipal Review, (Illinois Municipal League), November, 2012, p. 23. Marketing communities can be unappealing to many local officials, but marketing can bring in development and tax base that a town could but wouldn’t automatically win. Communities do well to develop and market a competitive advantage. John L. Gann Jr., "Using Your Website to Grow Jobs and Tax Revenues,” Municipal Maryland, (Maryland Municipal League), September-October, 2012, p. 5. Many municipal Web sites intended to market cities and towns for growth fall short because they overlook twelve practices marketing pros pay close attention to. |