| John L. Gann, Jr., "Does Your Community Need a Branding Logo?" Maine Townsman (Maine Municipal Association), January, 2013, p. 27.
Ten things to think about before spending tens of thousands of dollars on a designer logo to "brand" your community. John L. Gann, Jr., "Build Jobs and Tax Base With Smarter Municipal Slogans," Cities & Villages, (Ohio Municipal League), May-June, 2012, 19. Ten things a slogan for your community must do to be useful in economic development. John L. Gann, Jr., "Deliver Your Message with More Effective E-mail," Illinois Municipal Review, (Illinois Municipal League), August, 2013, p. 19. Six ways municipalities can use e-mail more effectively in marketing. John L. Gann, Jr., "Subway Story: Great Marketing for Ohio Communities," Cities & Villages, (Ohio Municipal League), May-June, 2013, p. 15. Subway restaurants' growth and success have come in part from a successful marketing campaign. Five ways they told their story can also be used to grow cities and towns. |
John L. Gann, Jr., "Visibility: Key to Local Economic Success," Cities & Villages (Ohio Municipal League) September-October, 2010, p. 15.
Places that want to grow but that do not enjoy prominent locations can achieve visibility through marketing. Making your name more widely known among outsiders and associating it with a benefit they value can induce economically beneficial action. John L. Gann, Jr., "Big Isn’t Enough to Sell New York to Business,” Syracuse (NY) Post-Standard, Sunday, November 18, 2012, p. E1 An ad marketing a state for economic development suggests that messages that are unsupported boasts will have little impact against states that take job creation action. John L. Gann, Jr., "Getting Growth You Want With Targeted Market- Counties that aren't growing the way they'd like can change that with targeted marketing. Targeting can set a county apart from thousands of competitors. But most marketing shortchanges research, disregards prospects' needs, and overspends on glitter. |