| John L. Gann, Jr., "Community Manager Know-How: Marketing for Results," The Municipality,( League of Wisconsin Municipalities), March, 1999, p. 84.
Technology allows businesses to locate wherever they want, and some economic development tools are controversial. Gann reviews ways to make marketing more powerful. John L. Gann, Jr., "The Ultimate Incentive," Area Development, January, 1998, p. 6. Gann's strategy for marketing a town that offered no economic development incentives suggests why incentives have been overrated. Strategies adopted by successful retailers and a car company offer a clue to an more effective strategy. John L. Gann, Jr., "Economic Development in the Recession: Lessons from Strategies That Will No Longer Work," Illinois Municipal Review, June, 2001. Gann describes popular economic development strategies proven ineffective and suggests what to do instead. John L. Gann, Jr., "Selling Your Town With Testimonials," Cities & Villages, (Ohio Municipal League), November/December, 2013, p. 13. Testimonials are marketing powerhouses. John explains six ways cities can make them work best. |
John L. Gann, Jr., "How to Work With Economic Developers," Plants, Sites & Parks 1999 Business Location Sourcebook, p. 16.
This article offers site selectors practical tips on working more successfully with economic developers in government. It also clues local leaders in on what savvy companies look for. John L. Gann, Jr., John L. Gann, Jr., "Managing the Billion-Dollar Product (Our Communities)," PM Magazine: PM Plus (International City-County Management Association) April, 2011. Communities are products that benefit from the techniques of good professional product management used in industry for products of much lesser value, Community leaders can do more to create a a more valuable product that can compete for jobs and tax base. John L. Gann, Jr., "Making Public Conversations Happen," Ithaca (NY) Times, December 29 2010, p. 9. Early and open public conversations are beneficial to success in community efforts. The “wisdom of crowds” of a range of viewpoints can forestall failures stemming from too-narrow efforts.
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