| John L. Gann, Jr., "Steps and Missteps in Marketing to Tourists,"
Illinois Municipal Review, January, 2015, p. 16.
Recent real-world examples of tourist marketing show how better to present local assets to attract tourist dollars. John L. Gann, Jr., "Marketing Ohio Communities Better With Tourist Maps," Cities & Villages, September/October, 2014, p. 13. Every tourist brochure has visitors' maps. Eight pointers show how these maps can be made into better tools for selling a locality. Veronica Adkins, "A Handy Guide for Effective Marketing in Any Given Situation," Budget & Tax News, July, 2015, p. 18. A review says Marketing Big...by Thinking Small shows there is much time and money wasted when there is too little thinking and evaluation. John L. Gann, Jr., "VW Advertisers Showed How to Sell the Unsellable," Syracuse (NY) Post-Standard, May 27, 2014, p. A11. Volkswagen Beetle advertising offers a good model for selling out-of-favor cities and downtowns. |
John L. Gann, Jr., "Build Jobs and Tax Revenues With Smarter Marketing Slogans," Cities & Villages, May-June, 2012, p. 19.
Ten specs for community slogans can avoid pitfalls that make them ineffective. John L. Gann, Jr., "Marketing the 'Nothing Special' Place," Cities & Villages, July-August, 2015, p. 25. Even towns that don't think they offer anything special to outsiders often have important virtues they can sell. John L. Gann, Jr., "How to Brand a City," Syracuse (NY) Post-Standard, August 23, 2015, p. E3. Examples of how distinctive local businesses can "brand" a place better than designer logos and empty slogans. John L. Gann, Jr., "What We Need to Learn to Sell Mid-America," Milwaukee Journal Sentinel, December 28, 2014, p. 2J. The Midwest has benefits for businesses and families that beat booming coastal areas. For more on Market Street, click here. |