| John L. Gann, Jr., "New York's Falling Census Numbers Hide Our Economic Opportunity," Syracuse (NY) Post-Standard, February 1, 2015, p. E4.
The "rustbelt" northeast quarter of the country has much to offer business that the Sunbelt does not. John L. Gann, Jr., "To Grow Jobs, Publish Your Love Letters," Cities & Villages, May-June, 2017, p. 28. An also-ran in business used testimonial advertising with nine characteristics that offers lessons for municipal economic development. John L. Gann, Jr., "Competitive Economic Development," Cities & Villages, November-December, 2018, p. 28. Knowing four things can put a town ahead in the stiff competition for jobs and tax base. John L. Gann, Jr., "Retirement: An Overlooked Economic Development Opportunity," Illinois Municipal Review, February, 2020, p. 24. A population of retirees offers 19 benefits for communities and four drawbacks. |
John L. Gann, Jr., "Anywhere: Post-Pandemic Opportunity and Challenge for Remote Municipalities," Cities & Villages, September-October, 2020, p. 28.
Twenty-first century technology will give an economic edge to communities, wherever located, that are judged better places to live. John L. Gann, Jr., "What Makes a Top Retirement Town," Cities & Villages, January-February, 2021, p. 24. Retirees are different in eight ways. Places wanting to attract or retain them need six special characteristics. John L. Gann, Jr., "How to Market a Town to Retirees," Cities & Villages, September-October, 2021, p. 30. Retirees benefit communities economically. Marketing guided by nine pointers can best attract or retain them. For more on marketing, click here. |