Avoid Common Mistakes in Brochures, Ads, Websites

You can more effectively grow jobs and tax revenues with brochures, advertising, or websites by avoiding mistakes your competitors make

MarketPLACE bulletins show you how in 1,200-1,500 words of business-based tips that don't waste your time.

1. Photos in Tourist Marketing: They Are Misused More Than Any Other Element.

2. Economic Development Advertising: Substance and Style: How to Avoid Wasting Print Ad Space.

3. What to Do With Your Cover: It's the Most Important Part of a Marketing Piece

4. Advertorials: Advantages of Ads that Don't Look Like Ads.

5. Photos in Industrial Recruitment Marketing: What Agencies Show Doesn't Always Help.

6. Setting Type: An Overlooked Element Can Make a Difference.

7. More on Photos in Tourist Marketing: More Mistakes Yield More Guidelines.

8. A Tourism Advertorial Gone Wrong: Six Ways a Winner Was Made a Loser.

9. More Coverage of Covers: Learn From a Place You Never Heard Of.

10. Photos in Industrial Recruitment Marketing: What Agencies Show Doesn't Always Help.

11. Place Marketing Cliches: The Deja Vu in Tourist Literature.
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