Your Guide to Thinking Small
John L. Gann, Jr., is also author of CarpeHoram how-to manuals How to Evaluate (and Improve) Your Communty's Marketing; and Marketing UNterstate Highways, and The Third Lifetime Place. There's more information at salesjobsandtaxes.com.
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What They Say About John
The best analysis of the economic prospects for college towns that I've seen. I don't believe that I have ever read a more thorough, comprehensive, and understandable dissertation on how to plan and put together an effective marketing campaign for an economic development organization. I can't remember ever thinking, "Hey, this guy really knows what he's talking about" until this. A super book....Highly recommended. A Cadillac in marketing expertise. |
Start Thinking Small
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