| John L. Gann, Jr., "Steps and Missteps in Marketing to Tourists," Illinois Municipal Review (Illinois Municipal League), January, 2015, p. 16.
Recent real-world examples of marketing show how better to present local assets to attract tourist dollars. John L. Gann, Jr., "Marketing Your Town to Travelers," Cities & Villages (Ohio Municipal League), March-April, 2016, p. 23. Six pointers can make bringing in traveler dollars with tourist literature more effective and less costly. John L. Gann, Jr., “Marketing Ohio Communities Better With Tourist Maps” Cities & Villages, September-October, 2014, p. 13. Eight pointers show how tourist brochure visitors' maps can be made into better tools for selling a locality. John L. Gann, Jr., "The Four Most Common Things That Hurt Tourist Brochures," Cities & Villages, July-August, 2021, p. 24. If your tourist literature is a "telephone book" or "photo album" or does two other things wrong, its effectiveness will be diminished. John L. Gann, Jr., "A 'Pent Up' Economic Opportunity," Cities & Villages, November-December, 2020, p. 20. The COVID pandemic has highlighted the economic development advantages of small-scale motor tourism. |
John L. Gann, Jr., "Marketing Dining Attractions to Tourists: Post-Pandemic Economic Revival” Illinois Municipal Review, July, 2021, p. 18.
Marketing eating attractions to tourists is today's newest way to bring in economically valuable visitors. John L. Gann, Jr., “'Just Say No' in Marketing for Tourism” Cities & Villages, May-June, 2022, p. 32. Officials should reject the very common defective work that wastes their money and hurts their tourist marketing. John L. Gann, Jr., "Time Travel Turnpike” Illinois Municipal Review, November, 2022, p. 26. Three communities have preserved parts of historic Route 66 to recreate highway travel as it was a century ago. John L. Gann, Jr., "Marketing Your Town to Travelers," Cities & Villages, March-April, 2016, p. 23.Six marketing pointers can make bringing in traveler dollars easier. For tourism resources, click here. |